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Improving conversion rates of the platform through data-driven UX strategy

Improving conversion rates of the platform through data-driven UX strategy

White levitating spheres
White levitating spheres
White levitating spheres

Headquarters

UAE

Founded

2022

Industry

Digital News Platform

Revenue

-

Problem Statement

The platform had a strong social media presence across YouTube, Twitter, Facebook, Instagram, LinkedIn, and TikTok, but:

  • Low subscription rate despite high traffic.

  • Users dropped off after coming to the website.

  • Mobile users converted at a lower rate than desktop users.

  • Lack of trust & motivation made users hesitant to sign-up.

Goal: Increase conversion rates by 30% through user behavior analysis and iterative UX improvements.

Conversion Rate

25%

Onboarding & engagement

35%

Optimized Digital Presence

50%

Orange slices stacked side by side
Orange slices stacked side by side
Orange slices stacked side by side

Step 1: Optimize traffic channels & Social Media Optimization

Step 2: Understanding User Behavior and prepare for user journey testing

Step 3: Optimize onboarding the and initial user experience

Step 4: Enhance user retention and engagement

Step 5: Monitor metrics & iterate

Orange glassy triangular objects
Orange glassy triangular objects
Orange glassy triangular objects

Next Steps & Future Optimizations

  • Personalized Content Based on User Behavior: Implement dynamic CTAs based on user interests.

  • AI-Powered Chatbot for FAQs: Address user concerns in real time before they drop off.

  • Gamification & Referral Programs: Introduce engagement loops (e.g., reward points for sign-ups).

  • Mobile-First Design Enhancements: Improve mobile usability further.

Next work

Next work

Next work