Redesigning the digital experience of a courier service application

Redesigning the digital experience of a courier service application

Two business cards
Two business cards
Two business cards

Headquarters

Germany

Founded

1969

Industry

Logistics Brand

Revenue

€ 61.5 Billion

Our story begins at a bustling courier logistics hub, where the sounds of conveyor belts whirring and barcode scanners beeping fill the air. In this fast-paced environment, every second counts as employees work tirelessly to scan, sort, and route millions of packages daily. However, the outdated software system they relied on was like an anchor, weighing them down and hindering their efficiency.

This isn't just software—it's the heartbeat of a global delivery network, where precision and speed intersect to redefine the possibilities of logistics.

Process Efficiency

34%

Employee Satisfaction

80%

Stack of magazines
Stack of magazines
Stack of magazines

To uncover their authentic needs, pain points, and aspirations, we immersed ourselves in a comprehensive generative research phase.

  1. Ethnographic Research: Observing the Real-Life Environment

  2. Contextual Interviews: Giving Voice to User Perspectives

  3. Focus Groups: Collaborative Feedback and Ideation

A few critical functionalities were chosen to be implemented for the handheld device so that the delivery boys could take timely action on the go.

Black business cards
Black business cards
Black business cards

Our design system was built with the future in mind, providing a robust foundation for the integration of new features and functionalities as the company's needs evolved.

This forward-thinking approach ensured that the digital experience could adapt and grow alongside the business, minimizing the need for disruptive overhauls and costly redesigns.